The Label

The label:

When wearing item:
Look around 
-sense the moment-
See the people surrounding you

When person to challenge is found:
Initiate interaction
Do not under any circumstance make eye contact
When eye contact is made:
The game will be over

Please challenge the person to a second game:
A running game
Do not move when start sign is given,
This interaction should be enjoyed as unnatural as possible

When finally your contestant has returned, 
Rethink why you took orders from a t shirt

Fabric:
70% unease
30% discomfort


The label was all about creating an uncomfortable situation for the wearer and the contestants
The label hangs from the neckline and will tickle your chin when you wear it
Also: you’ll have to break eye contact and tuck in your chin everytime you want to check the rules

The staples were not on purpose but they provide bonus discomfort so that’s cool












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