Label Meike






              
I wanted to play with the idea of the shirt not just being an inanimate object, but having a life and will of its own. 
I sew the label on the outside, so that everyone can see it, it will stick out of anything and it will always have it's wearers back.

I found that making short moving clips was more effective for the 'aliveness' of the shirt than a picture, so I decided to also make short videos, with a still.





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THANK YOU FOR BUYING ME
I AM GOING TO BE YOUR FAVORITE SHIRT


TAKE CARE OF ME
AS I WILL TAKE CARE OF YOU


WASH ME WHEN I’M STAINED
PATCH ME WHEN I’M TORN


MAKE SURE I MATCH YOUR SHOES
AND FIT PRECISELY INTO YOUR JEANS


PLACE ME IN YOUR CLOSET
ALWAYS FOLD ME NEATLY


ADJUST ME WHEN
INSIDE OUT
NEVER WEAR ME BACKWARDS


IRON ME DAILY
LEAVE ME BEING WITHOUT CREASES


PICK ME ANY DAY
ABOVE ANY OTHER SHIRT


NEVER LEAVE THE HOUSE
WITHOUT MY FABRIC ON YOUR SKIN



SHOW ME NEW PLACES
NEVER LEAVE ME HANGING


LOVE ME WITHOUT CONDITIONS


I AM GOING TO BE
 YOUR
FAVORITE SHIRT

         


 



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