Labelled Cap -  Stella
I figured that even if I like my idea about norms and prejudices that are linked to certain ways of wearing a idem of clothing, norms about how what to wear are constricting the way someone would encounter this item of clothing.
During the photo shoot I tried to overcome these constrictions by confronting the cap with different wearers and circumstances.

 



NORMS OF USAGE
How
forwards
backwards
tightly fitted
loosely fitted
tilted sideways right
tilted sideways left
under a hoodie
on top of loose hair
entangled with hair
When
doing sport
not while skiing
doing groceries
not while cooking
in the sun
in the rain
not while windy
Where
baseball field
not at airport
horse races
not in library
on streets
not in the toilet
breakfast market
not at a cafe
Why
against sunlight
against views
against rain
against cameras
to state membership


 


You left me in the basement? You've forgotten where you put me.


POTENTIAL WEARING-RISKS:
associated types of persons could confound the wearer’s appearance.
GANGSTER TYPE: wear forward, loosely fitted, slightly tilted toward right, on top of loose hair, under a hoodie
use at airports, in restaurants, on streets, in cafes, while eating, while talking
BALDING MIDDLE-AGED MAN TYPE: wear forward, loosely fitted, slightly tilted to left or right
use everywhere
RAPPER TYPE: wear backwards, loosely fitted, on top of loose hair, under a hoodie
use in public transport, in bars, on stage, while performing
CELEBRITY TYPE: wear forward, on top of loose hair, under a hoodie
use in public spaces, while travelling, while crossing the street, NOT at meetings, events or while having a photo-shoot
GOLF PLAYER TYPE: wear forwards, tightly fitted, entangled with combined hair
use on the sports-field only, NOT in TV-show, at a dinner-party or at home
BASEBALL TYPE: wear forward, tightly fitted, entangled with combined hair
use on the sports-field only, NOT in restaurants, at airports, while doing groceries or while talking






Inspired by traditional American baseball cap. The purpose of sun protection has extended to diverse fashion accessories. It has a loop at its back so it can be adjusted to a wearer’s head.

CAUTION:

The wearer’s accustomed appearance might change when wearing. Potential dangers:

1.Close relations could confound*

2.Associated thoughts could lead to disturbing confrontation between wearer and stereotypes**



*people knowing each other for some time get accustomed to a person’s characteristics such as the look, the smell, the sound, the touch, the taste, the temperature, the height, the width, the weight, the color, the vibration, the pace of the breath, the friction of the forehead in-between the eyebrows when frowning, the tilting of the head when more attention is paid to sounds coming from distant situations, the pace of blinking the eyes in the early morning when waking up, the changing structure of the hair when its human, when getting wet and dry; wearing might lead to unpredicted adjustments in one or more.



**stereotypes are made-up categories with made-up characteristics that include expectations and reaction-patters. These beliefs are being generalized. Stereotypes can have the cognitive function of simplifying complexities. Making sense of particularities and put them into a personal set of values helps one to make predictions and react. Stereotypes can have the social function of explaining social figurations in their specific social situation. Generalizations may be erroneous when applied to particularities, e.g. if they transcend associations of the object with its carrier. There are explicit stereotypes and implicit stereotypes. The former refers to those you know and use to judge and generalize; this carries the great danger of over- or underestimating the power of personal prejudice. The second type are those that are in the individual's subconscious and over which one has no control; this brings with it the great danger that one is not at all aware of the categorization or classification according to particularities. Often associated with certain objects, stereotypes lead to a fusion of the object and its carrier. Stereotypes are categories for objects or persons, but the line between them may blur.

But even with all these risks and prejudices.....


.....stay cool!


Its just my favorite Cap.






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